To launch the newest innovation in wireless technology to New Zealand, we worked with the estate of the country's greatest innovator, Ernest Rutherford. His work led to the birth of communications technology (the radio) back in 1895.
Spark's ambition is to inspire kiwis to dream beyond the technologies of today, and create the future with the power of 5G. To help make this ambition a reality, we created the 5G innovation fund, to support the Rutherfords of today.
To launch the fund, we took film footage from 1935, then worked with Assembly to spread our message, through Ernest.