Did you know recommendations from family or friends are more 83% more effective than regular advertising? It's crazy.
And since everyone in New Zealand knows someone who knows someone, we figured that Skinny's lovely, happy customers were the perfect people to help us tell the country how good Skinny are.
Friend-vertising is a highly targeted direct campaign that operates at a national broadcast level, aiming to
reach everyone in NZ via someone they know. 46 unique TV ads, each featuring a different everyday person.
Awards & Recognition:
Contagious - Editors pick
BestAds - TVC of the Month
Spikes Asia - Silver - Integrated Media
Spikes Asia - Bronze - Brand Experience
Campaign Case Study
TV ads. Heaps of them.
Print & outdoor, localised to each friend-vertiser's home town.
Some awesome frames from the films.
Director: Dave Wood
Photographer: Troy Goodall