Did you know that recommendations from family or friends are more effective than regular advertising? It's true. So when it came to Skinny's next brand campaign, focussed on boosting credibility scores, we decided to rally their army of happy customers. Customers who have helped them win Consumer NZ’s People’s Choice Award in the mobile category 5 years in a row. 

Everyone in New Zealand knows someone who knows someone, so these lovely, happy customers were the perfect people to help spread Skinny's message. Introducing, Friend-vertising.
A highly targeted direct campaign that operates at a national broadcast level, aiming to reach everyone in NZ via someone they know. 46 unique TV ads, each one featuring a completely different everyday person.
If you want to watch more, here's the full suite of TVCs.