In 2017, the Americas Cup was going to be held in Bermuda. For Toyota, long-term sponsors of Emirates Team New Zealand, this made showing the team their support a little tricky.
Funnily enough, it turns out New Zealand and Bermuda have a lot in common. We figured that since Toyota couldn't be over there to cheer them on, we'd ask the Bermudian hosts if they could, on our behalf.
Funnily enough, it turns out New Zealand and Bermuda have a lot in common. We figured that since Toyota couldn't be over there to cheer them on, we'd ask the Bermudian hosts if they could, on our behalf.
A simple press ad in Bermuda's biggest newspaper really ruffled some American feathers.
