Everyone likes something salty and crunchy to wash down with a beer.
So at bars pouring Tiger, rather than serve the familiar, we offered something with an Eastern twist.
Tarantulas, mealworms, grasshoppers, crickets and scorpions.
AXIS - Silver - Brand Experience & Activation
AXIS - Bronze - Ambient Outdoor
AXIS - Bronze -  Integrated Campaign Lead by Brand Experience
AXIS - Bronze - Product Design - Non Tech

Custom Tees people could win if they shared snacks on social