Everyone likes something salty and crunchy to wash down with a beer.
So at bars pouring Tiger, rather than serve the familiar, we offered something with an Eastern twist.
Tarantulas, mealworms, grasshoppers, crickets and scorpions.
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T-shirts I designed for bar staff. They were also up for grabs to customers who shared their experiences on social.
Awards & Recognition:
Axis Awards NZ
Silver  - Brand Experience & Activation
Bronze - Ambient Outdoor
Bronze - Integrated Campaign Lead by Brand Experience & Activation
Bronze - Product Design - Non Tech