Netflix is full of unexpected discoveries we never see coming.
Think about it. Tiger King, Baby Reindeer, K-Pop Demon Hunters, Adolescence.
They all came out of nowhere and took over the world. It's sort of Netflix's thing.
So when building them a global brand platform, we positioned them as the place to
'Find the thing you never knew you needed'.
Think about it. Tiger King, Baby Reindeer, K-Pop Demon Hunters, Adolescence.
They all came out of nowhere and took over the world. It's sort of Netflix's thing.
So when building them a global brand platform, we positioned them as the place to
'Find the thing you never knew you needed'.
We launched with three films following characters finding their thing,
and it resulting in; bonding with new pals over a mutual love of a show.
An overwhelming compulsion to share this show with anyone and everyone.
And in an obsession so strong they prioritise their show over everything else.
and it resulting in; bonding with new pals over a mutual love of a show.
An overwhelming compulsion to share this show with anyone and everyone.
And in an obsession so strong they prioritise their show over everything else.
Creative Team: Katie Kidd & Lizzie Wood
Director: Vania & Muggia
VFX: Electric Theatre Collective
Score: Jonny Greenwood (Hypersleep)
Director: Vania & Muggia
VFX: Electric Theatre Collective
Score: Jonny Greenwood (Hypersleep)
